Target Audience :
Age : 16 - 22 year oldsGender: Majority Male with some female aspects
Class: Middle class
Interested in or associated with:
- Rock Music
- Uses a variety of media products such as: internet, television, newspapers etc.
- Into creative extra-curricular activities
- Prefers the more colder colours
- Rebellion
- Electric Guitars, Drum kits etc.
- Rock chic Fashion
- Kings of Leon, AC/DC, Coldplay, Greenday, Evanescence, Led Zeppelin
- Mess in general
- Facial expressions tend to be: sullen, hard, uncaring, with an attitude, about power and control.
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